PLG vs Demand Generation: Which Growth Model Is Right for Your SaaS?

Comparing Product-Led Growth (PLG) and Sales-Led Demand Generation. Figure out which engine will drive your company to $10M ARR.

The Rise of Product-Led Growth

PLG centers the product as the primary driver of acquisition, expansion, and retention. It's the model that built Slack, Zoom, and Notion. But for complex enterprise solutions, Demand Gen might still be the king.

Blending the Two Models

The modern SaaS company often uses a 'Product-Led Sales' approach—letting users find value in the product first, then using demand generation tactics to move them into enterprise contracts.

“Your growth model should match your customer's buying journey, not just industry trends.”